WHO IS RENAE?
Renae is the self-proclaimed Queen of Christmas and I truly believe she is!! She is such an inspiring person, and so much more than just a home decor Influencer. Renae is a cancer survivor, a mother, an avid DIYer, and the co-founder of styleupcompany.com where she helps Instagram influencers make money! She is a home renovator and loves to build and renovate her home. She also worked in the United Nations Food Program! Renae is an all-around amazing person and I am so blessed to know her.
HOW DID RENAE’S INSTAGRAM START?
She says her page started very organically. She started renovating a house in Texas and continued to build a following that was completely unintentional. When Renae started, her kids even told her she was doing it all wrong on Instagram and told her she posted too much!
IN RENAE’S OPINION, WHAT SETS HOME DECOR INFLUENCERS APART ON INSTAGRAM AND MAKES THEM UNIQUE?
Renae believes that most home decor influencers have value because they have a creative mind that others don’t have. To an average person, they would find DIY projects overwhelming! Though each home decor influencer is the same in many ways, she believes that each one brings a uniqueness to the table in their individual projects, creative content, and unique DIYs.
WHAT DOES RENAE OFFER TO THOSE WANTING TO TRANSFORM THEIR HOME DECOR PLATFORM INTO A BUSINESS?
Renae wanted to build a platform for those who desire to make money from their Instagram. She and her team decided to create Style Up to allow influencers to work with the brands that they love to make a commission off of those sales. It would also allow consumers to buy from their favorite influencers and not only buy but really experience the products in a “real-time way.” Renae found that influencers have a true eye and vision for each space in a home. Brands truly appreciate this skill, so Renae wanted to build this platform so brands and influencers could work hand in hand. It’s a win-win for both parties because there is a commission involved for the influencers and promotion for the brands. Also, influencers have the ability to be in charge of how much they’re actually making. To hear more about her Style Up business and concept, I encourage you to listen to this podcast episode as Renae goes into great detail about e-design, making money as a home decor influencer, and where your time is best spent on the platform!
WHY DOES RENAE CALL HERSELF THE QUEEN OF CHRISTMAS?
To Renae, Christmas was never a huge deal until her surgery. She wanted to get her big surgery before the New Year on her trachea, so she had it done on the 20th of December. During surgery, however, the surgeons inadvertently popped her thorax and she had to be placed on a ventilator. Renae actually didn’t wake up until the 24th (Christmas Eve), so she thought she’d missed Christmas, and she was devastated. She truly never takes Christmas for granted now! Christmas became this huge deal in her home because she almost missed the holidays with her family the year of her surgery. Such a cool story!!
WHERE CAN YOU FIND RENAE?
@renaenaa – Instagram
Style Up Company Website
https://www.instagram.com/styleupcorp/ on Instagram